Legal & Compliance

Cookie Policy.

Last updated: May 2026 | Ultimate Home Solutions Limited

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone or tablet) when you visit a website. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to the website operator.

Similar technologies — including pixels, tags, web beacons and local storage — work in a comparable way and are also covered by this policy. Throughout this document we use the word “cookies” to refer to all of these technologies collectively.

2. Who We Are

This website is operated by Ultimate Home Solutions Limited. We are registered in Scotland (Company No. SC442380) with our registered office at Unit 9, Museum Business Park, 140 Woodhead Road, Glasgow, G53 7NN.

We are the data controller for the purposes of UK GDPR. Our ICO registration number is ZA060370. If you have any questions about how we use cookies, please contact us at info@ultimategroup.co.uk.

3. How We Obtain Your Consent

When you first visit our website, you will be presented with a cookie consent banner. Strictly necessary cookies are placed automatically as they are essential for the site to function. All other categories of cookies are only placed if you actively accept them via the banner.

You can withdraw or change your consent at any time by clicking the “Cookie Settings” link in the footer of any page, or by following the browser and opt-out instructions set out in Section 7 of this policy.

Under the UK Privacy and Electronic Communications Regulations (UK PECR) and UK GDPR, we are required to obtain your consent before placing any non-essential cookies on your device. We do not use non-essential cookies unless you have given us permission to do so.

4. The Cookies We Use

We use four categories of cookies on this website, as described below.

4.1 Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off. They do not require your consent under UK PECR. They are typically set in response to actions you take, such as submitting a form or navigating between pages.

Cookie Name Provider Purpose Duration
cookie_consent Ultimate Home Solutions Stores your cookie consent preferences so we do not ask again on every visit 12 months
PHPSESSID / session Ultimate Home Solutions / Server Maintains your session state as you navigate the site Session (deleted when browser closes)
wordpress_* / wp-settings-* WordPress Maintains logged-in state and interface preferences for site administrators Session to 1 year

4.2 Analytics & Performance Cookies

These cookies allow us to count visits and understand how visitors interact with our website so we can improve its performance. All information collected is aggregated and anonymous — we cannot use it to identify you individually.

We use Google Analytics 4 (GA4) for this purpose. Google Analytics sets cookies that collect information about how you use our website, including which pages you visit, how long you stay, and where you came from. This data is sent to and processed by Google. Where data is transferred outside the UK, Google relies on UK adequacy decisions and Standard Contractual Clauses.

Cookie Name Provider Purpose Duration
_ga Google Analytics Distinguishes unique users by assigning a randomly generated number as a client identifier 2 years
ga[ID] Google Analytics Used by GA4 to persist session state and track pageviews within a session 2 years
_gid Google Analytics Distinguishes users for analytics purposes 24 hours
_gat / _gat_UA-* Google Analytics Used to throttle request rate and limit data collection on high-traffic sites 1 minute

You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.

4.3 Marketing & Advertising Cookies

We use marketing cookies to show you relevant adverts on other websites and platforms after you have visited ours, and to measure the effectiveness of our advertising campaigns. These cookies track your browsing activity across websites to build a profile of your interests.

We use the following marketing and advertising technologies:

Google Ads Remarketing & Conversion Tracking

Google sets cookies that allow us to show you Ultimate Home Solutions adverts on Google Search, YouTube and the Google Display Network after you visit our site. Google Conversion Tracking cookies allow us to measure when a visit to our site results in a quote request, survey booking or other valuable action.

Cookie Name Provider Purpose Duration
_gcl_au Google Ads Used by Google AdSense to experiment with advertisement efficiency across websites 3 months
IDE Google DoubleClick Used to show targeted adverts based on past website visits and to measure their effectiveness 13 months
DSID Google DoubleClick Identifies a signed-in Google user to show personalised ads on non-Google sites 2 weeks
test_cookie Google Checks whether the browser supports cookies before placing advertising cookies 15 minutes

Meta (Facebook) Pixel & Conversions API

We use the Meta Pixel — a piece of code on our website — to measure the effectiveness of our Facebook and Instagram advertising. The Pixel tracks actions you take on our site (such as viewing a page or submitting a quote request) and allows us to show you relevant Ultimate Home Solutions adverts on Facebook and Instagram.

In addition to the browser-based Pixel, we also use the Meta Conversions API (CAPI) and Meta Offline Conversions. These are server-side tools that allow us to send conversion event data (such as a form submission or a booked survey) directly from our systems to Meta, without relying solely on cookies. This means that even where cookies are blocked or not set, conversion information may still be shared with Meta for measurement and ad optimisation purposes. The data shared may include hashed (encrypted) versions of contact details such as your name, email address or telephone number where you have provided them to us.

Cookie Name Provider Purpose Duration
_fbp Meta (Facebook) Used by Meta to deliver, measure and improve the relevance of advertisements 3 months
_fbc Meta (Facebook) Stores the click identifier from a Facebook ad click to attribute conversions 3 months
fr Meta (Facebook) Used to deliver, measure and improve the relevance of ads — primary advertising cookie for Meta 3 months
datr Meta (Facebook) Used for browser identification and fraud prevention 2 years

Meta’s use of data collected via these cookies is governed by Meta’s Privacy Policy. You can control the ads you see on Facebook and Instagram via your Facebook Ad Preferences.

Google Enhanced Conversions & Customer Match

Where you have submitted a quote request or made an enquiry, we may use Google Enhanced Conversions to send hashed (encrypted) contact information — such as your email address or telephone number — to Google in order to improve the accuracy of our conversion reporting. This helps us understand which adverts are working and optimise our campaigns accordingly.

We may also use Google Customer Match to upload hashed contact lists to Google to show targeted adverts to existing enquirers, or to find similar audiences. Data used for Customer Match is hashed before transmission and is not used by Google for any purpose other than matching and ad delivery.

The legal basis for these activities is our legitimate interests in measuring and improving the performance of our marketing, balanced against your right to privacy. You may object to this processing at any time by contacting us at info@ultimategroup.co.uk.

4.4 Preference & Functionality Cookies

These cookies enable the website to remember choices you have made in the past — such as your cookie consent preferences — to provide a more personalised experience. They do not track your activity across other websites.

Cookie Name Provider Purpose Duration
uhs_prefs Ultimate Home Solutions Remembers user interface preferences and cookie choices 12 months

5. Third-Party Cookies

Some cookies on our site are set by third-party services rather than by us directly. We do not control how these third parties use the data they collect via their cookies. We recommend you review the privacy and cookie policies of each third party listed below:

6. How Long Do Cookies Last?

Cookies are either session cookies or persistent cookies. Session cookies are temporary and are deleted from your device when you close your browser. Persistent cookies remain on your device for a set period of time, as shown in the tables above, or until you delete them manually.

7. How to Control or Delete Cookies

You have the right to decide whether to accept or reject non-essential cookies. You can exercise this right in the following ways:

Cookie Banner

When you first visit our website, our cookie banner allows you to accept or decline non-essential cookies by category. You can revisit and change your preferences at any time by clicking “Cookie Settings” in the footer.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to notify you when cookies are being placed, refuse certain types of cookies, or delete cookies that have already been set. Please note that restricting cookies may affect the functionality of this and other websites. Guidance for the most common browsers:

Opt-Out Tools

You can opt out of interest-based advertising from participating companies using the following tools:

8. Legal Basis for Cookie Use

Under UK GDPR and UK PECR, our legal basis for setting cookies is as follows:

Cookie Category Legal Basis
Strictly Necessary Exempt from consent requirements under UK PECR — necessary for the website to function
Analytics & Performance Consent (UK PECR / UK GDPR Article 6(1)(a))
Marketing & Advertising Consent (UK PECR / UK GDPR Article 6(1)(a)). Server-side conversion data sharing (Enhanced Conversions, CAPI, Offline Conversions) is based on Legitimate Interests (UK GDPR Article 6(1)(f))
Preference & Functionality Consent (UK PECR / UK GDPR Article 6(1)(a))

9. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for legal, operational or regulatory reasons. Any changes will be posted on this page with an updated revision date. Where changes are material, we will notify you via the cookie consent banner when you next visit the site.

We encourage you to review this policy periodically to stay informed about how we use cookies.

10. Contact Us

If you have any questions or concerns about our use of cookies, please contact us:

Ultimate Home Solutions Limited Unit 9, Museum Business Park, 140 Woodhead Road, Glasgow, G53 7NN Email: info@ultimategroup.co.uk Freephone: 0800 254 5775

If you are not satisfied with our response, you have the right to complain to the Information Commissioner’s Office (ICO):

Website: ico.org.uk/make-a-complaint Telephone: 0303 123 1113


Colin, the Managing Director at the
St. Mirren Football Players' Awards.